
Since a trademark is a one-time cost, your estimate weighs the trademark cost you enter against roughly three months of your budget rather than a single month's income, since that's closer to how a cost like this actually gets absorbed.
These key factors affect trademark affordability
USPTO filing fees by class
Filing directly through the USPTO's TEAS system costs $250-$350 per class of goods or services depending on whether you use TEAS Plus or TEAS Standard, and most small businesses only need one or two classes, so a straightforward self-filed application can cost well under $1,000.
Attorney fees for search and filing
Many businesses hire a trademark attorney to run a comprehensive clearance search and handle the filing, which typically adds $600-$2,000 to the cost but meaningfully reduces the risk of a rejected or contested application down the line.
Office actions and opposition add cost
If the USPTO issues an office action - a common outcome, especially for marks that are descriptive or similar to existing marks - or a third party files an opposition, resolving it can add $500-$3,000 or more in additional attorney time before the mark is finally registered.
How to use your results
- If $1,500 feels high, check whether a self-filed application through the USPTO's TEAS Plus system for a single class of goods would meet your needs at a lower cost.
- Weigh this as a one-time cost against your startup budget rather than ongoing income, since a trademark is a single filing rather than a recurring expense.
- Keep some reserve in case the USPTO issues an office action, which is common and can add legal fees before the mark is registered.
Ways to make a trademark more affordable
- File the application yourself through the USPTO's TEAS Plus system if your mark is straightforward, which cuts out attorney fees entirely.
- Limit your application to the one or two classes of goods or services you actually need rather than paying for broader coverage you won't use.
- Run your own clearance search using the USPTO's trademark database before hiring an attorney, which can reduce the scope of paid search work.
- Register your business name as a trademark only once you're committed to the brand, since abandoning or rebranding after filing wastes the fee.
More career & life changes calculators
Nothing added yet - add something to see your risk.