Can I Afford It

Can I afford a trademark?

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High risk100%
When is this due?
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Since a trademark is a one-time cost, your estimate weighs the trademark cost you enter against roughly three months of your budget rather than a single month's income, since that's closer to how a cost like this actually gets absorbed.

These key factors affect trademark affordability

USPTO filing fees by class

Filing directly through the USPTO's TEAS system costs $250-$350 per class of goods or services depending on whether you use TEAS Plus or TEAS Standard, and most small businesses only need one or two classes, so a straightforward self-filed application can cost well under $1,000.

Attorney fees for search and filing

Many businesses hire a trademark attorney to run a comprehensive clearance search and handle the filing, which typically adds $600-$2,000 to the cost but meaningfully reduces the risk of a rejected or contested application down the line.

Office actions and opposition add cost

If the USPTO issues an office action - a common outcome, especially for marks that are descriptive or similar to existing marks - or a third party files an opposition, resolving it can add $500-$3,000 or more in additional attorney time before the mark is finally registered.

How to use your results

  • If $1,500 feels high, check whether a self-filed application through the USPTO's TEAS Plus system for a single class of goods would meet your needs at a lower cost.
  • Weigh this as a one-time cost against your startup budget rather than ongoing income, since a trademark is a single filing rather than a recurring expense.
  • Keep some reserve in case the USPTO issues an office action, which is common and can add legal fees before the mark is registered.

Ways to make a trademark more affordable

  • File the application yourself through the USPTO's TEAS Plus system if your mark is straightforward, which cuts out attorney fees entirely.
  • Limit your application to the one or two classes of goods or services you actually need rather than paying for broader coverage you won't use.
  • Run your own clearance search using the USPTO's trademark database before hiring an attorney, which can reduce the scope of paid search work.
  • Register your business name as a trademark only once you're committed to the brand, since abandoning or rebranding after filing wastes the fee.

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